Ideally, your website is the face of your business, without it you are invisible. It also has the power to make or break your business.
What could go wrong with a website? Unfortunately, there are thousands of things that could ruin your site, starting from colour combinations to the structure and everything in between.
So what should you do? Before blaming SEO, or any other aspect of your business, redesign your website. Give it a homey feeling, one that can appeal to everyone. That way, first-time visitors will have something to feast their eyes upon, thus staying on board for longer.
Another thing that could bring you down is loading speed. It needs to be a few seconds at most, anything above that is considered sluggish. If you are wondering how to make it faster, it’s simple. Return the site to the developers and instruct them to make it load quickly. However, be prepared to shed some graphics, random pictures, and videos.
The call to action should take centre stage, provoking the visitors to take action. But be careful not to hard-sell any product (play nice). After that, you need to keep the site updated with new content regularly through a niche blog. As the saying goes, impress Google, and you will laugh all the way to the bank.
Finally, enable tracking on your site; it goes a long way in helping you make future decisions on marketing and other related stuff. There are plenty of reliable options out there but ask around to avoid nasty surprises.